A client recently took the bold step of inviting me to give a presentation to their sales team in the run up to an annual trade show. The subject matter centred on how to succeed at exhibitions and trade shows – not the easiest of topics when the audience is a team of seasoned sales … Continue reading
Recently, I made the 70-mile trip to London for a long-standing and anticipated business appointment. Now I’ve always loved London and if you ever tire of the place then you’re tired of life. As a country boy, who has spent most of his life living in villages and small towns, the lure of the metropolis … Continue reading
Those of you who thumb through the print trade press or keep tabs on the industry will be all too familiar with stories of redundancy, re-structuring or at worst, bankruptcy, as printers struggle to maintain a healthy margin, as they compete, not just amongst themselves, but against new and emerging media. I’ve long held the … Continue reading
The apostrophe or inverted comma is a much misused part of English punctuation, but there is a prescribed way of using it. As with so much of English, it is somewhat illogical in its function, the finer points being confused even by master grammarians. One way of looking at it is that the apostrophe is … Continue reading
Anyone who catches a glimpse of the morning post, be it personal at home or business can hardly fail to notice how the postie’s bag is not as burdensome as it once was. In business, what used to be the equivalent of a daily 5-course banquet has now been reduced to mere titbits. Some may … Continue reading
When RPM client Vet’s Klinic launched their state-of-the-art veterinary practice in September 2012, not only did they pay homage to the power of brand with fresh, new and exciting designs, but they demonstrated a firm grasp on the concepts of touchpoints – the multiple means by which clients and prospects can engage with a brand. … Continue reading
When web-to-print first entered the UK market back in 2000, industry insiders signalled this new way of doing business as the death knell of the Mac artworker, as it bypassed the use of ‘traditional’ design tools by the end user in favour of hosted templates based upon a WYSIWYG interface. These same pundits also predicted … Continue reading
Many organisations are beginning to realise the importance of data as a key component to delivering successful marketing campaigns. Traditionally, data has been viewed as something of a tail-ender in the batting order of marketing milestones, with the creative work almost always consuming the most amount of time, energy and resource in a project timeline. … Continue reading
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